Radio stations from Torreón, Coahuila

If you grew up in La Laguna — Torreón, Gómez Palacio, Lerdo — radio was probably the soundtrack of the house. The morning news while coffee brewed, Los Tigres del Norte or Bronco on the drive, the soccer broadcast on Sunday. Living in the US doesn't mean losing that. Our catalog currently lists 18 stations streaming live from Torreón, Coahuila, and this guide walks you through which ones matter, what they play, when to tune in, and how the time difference works.

A City That Listens Together

Torreón is not a capital city, but it punches above its weight culturally. The Comarca Lagunera straddles Coahuila and Durango, and radio signals don't care about state lines — a Torreón station is heard just as clearly in Gómez Palacio, and for many families on both sides of the border, "radio de la Laguna" is one shared thing.

That shared identity shows up in the dial. Several of the most-listened stations in our directory carry "(Laguna)" right in their names, like LA VOZ 94.7 and 100.3 Imagen Radio, a reminder that these stations serve a whole region, not just one city.

The listening culture here leans practical and musical at the same time. News and talk is the single biggest genre in the city — 9 of the 18 stations in our catalog — but pop latino, regional mexicano and classics follow close behind. Torreón likes to be informed and likes to dance, often on the same frequency at different hours of the day.

Two Station Stories That Explain the Dial

We only have two verified station histories for Torreón in our records, but they happen to tell the story of how Mexican radio in a mid-sized city actually evolved: a local founding family builds a station, formats change hands over decades, and eventually the station joins a national network. That arc repeats across the country.

Estelar 95 becomes EXA FM

EXA FM 95.5 transmits as XHMP-FM and received its concession on May 5, 1979. It was founded by Braulio Manuel Fernández Aguirre — a former senator, two-time federal deputy and mayor of Torreón. In other words, radio in this city was built by people who were also shaping its politics and business life.

The station started as a pop outlet called Estelar 95. In the early 2000s it rebranded as 95-5 Sentidos, and in April 2009 it adopted the Exa FM format from MVS Radio, which is what you hear today: youth-leaning pop in Spanish and English, the network's signature personality-driven morning shows. After Fernández Aguirre died in 2016, the concession passed in April 2017 to his widow, María Cristina Murra Talamás, and later to a corporation.

For a listener, this history explains something practical: why 95.5 sounds like a big national station rather than a local one. It is both — a station with deep Torreón roots carrying a national format.

Ultra, Kiss, RMX, Imagen

Imagen Radio 100.3, XHEN-FM, received its concession on August 31, 1990. It was granted to the successors of Emilio Nassar Hamze — a former president of CIRT, the national radio and television industry chamber, a position his son Emilio Nassar Rodríguez also later held. The family's Multimundo group also owned stations in Guanajuato and Querétaro: XHMIG-FM, XHOZ-FM and XHOE-FM. If you're wondering about the odd call sign "XHEN," those initials honor Nassar's name.

The station began as Ultra 100.3, became Kiss FM in the early 2000s, and on June 1, 2007 most of Multimundo was acquired by Grupo Imagen. XHEN-FM then carried RMX — a pop and rock format also used on XHAV-FM in Guadalajara — before switching to the all-news Imagen Radio format in the early 2010s. Today it's the place in Torreón for around-the-clock talk, news and analysis, just like its sister Imagen stations across Mexico.

If you listened to 100.3 as a teenager in the 1990s and tune in now expecting rock en inglés, you'll be surprised. The station your parents left on in the kitchen is the one you'll probably want for morning news today.

The Stations to Know Today

Here are the most-listened Torreón stations in our directory, grouped by what they're good for. Remember that several appear under slightly different names in the catalog — same stream, different listing — so don't be confused by that.

News and talk

• COAHUILA HOY RADIO and 97.5 Coahuila Hoy Radio — the local news leaders, with coverage of La Laguna's politics, security and daily life.
• 100.3 Imagen Radio — also listed as IMAGEN RADIO 100.3 — national news and long-form talk.
• W RADIO 95.9, also listed as 95.9 W Radio — national network talk with programs many families have followed for decades.

Music

• WOW 101.1, also listed as 101.1 Wow — English-language hits and contemporary pop.
• EXA FM 95.5, also listed as 95.5 Exa FM — pop latino and éxitos, the youth format of MVS Radio.
• CLASSIC 93.9, also listed as 93.9 Classic — classics and retro in English and Spanish.
• LA PERLA 99.1, also listed as 99.1 La Perla — a Torreón favorite, especially strong in regional mexicano.
• LA VOZ 94.7 — the regional station of La Laguna, norteño, banda and local identity.
• 99.9 La Lupe, also listed as LA LUPE 99.9 — the well-known national format mixing grupera, norteño and romantic classics.

What You'll Hear: Genres in Torreón

The genre breakdown of our Torreón catalog tells you what the city actually listens to:

• Noticias y Hablada — 9 stations, the largest group. Torreón is a talk-heavy city.
• Pop Latino y Éxitos — 7 stations.
• Regional Mexicano — 6 stations, the heart of lagunense identity.
• Clásicos y Retro — 6 stations.
• Rock en Español — 5 stations.
• Deportes — 4 stations.
• Tropical — 2 stations.
• Cristiana — 1 station.

That regional mexicano presence shouldn't surprise anyone who knows the region. La Laguna is banda, norteño and corrido country, and stations like La Perla and La Voz carry that weight. But the strong news showing is also characteristic — this is a region that has lived through complicated decades, and lagunenses have a habit of keeping the news on.

If you're second generation and your Spanish is more comfortable than your reading, talk radio is honestly one of the best ways to keep it sharp. Morning shows on Coahuila Hoy or Imagen give you natural, fast-paced conversational Spanish with local references your parents still use.

When to Listen: Hours and the Time Difference

Torreón is in Central Time — the same zone as Mexico City and, importantly, the same as US Central Time (Chicago, Dallas, Houston, most of Texas and the Midwest). Mexico stopped observing daylight saving time in 2022 while most of the US still does, which means that for a few weeks in spring and fall, Torreón may briefly be one hour "behind" US Central. For the rest of the year, if it's 8:00 AM in Dallas, it's 8:00 AM in Torreón.

If you're on US Eastern Time, Torreón runs one hour behind you (two during the brief mismatch weeks). On Mountain Time, Torreón is one hour ahead. On Pacific, two hours ahead.

With that settled, here's how a typical Torreón radio day maps out:

• 6:00 to 9:00 AM Central — the golden window. Morning news on Coahuila Hoy, Imagen or W Radio, the same shows your family hears live. This is the best time to listen if you want to feel connected to the city's daily rhythm.
• Mid-morning to afternoon — music hours. Pop on EXA and WOW, regional on La Perla and La Voz, classics on 93.9.
• Evening — drive-time music, sports talk and, on game nights, soccer broadcasts on the sports stations.
• Weekends — longer music blocks, vintage shows on the classics stations, and church services and Christian programming on Sunday for the city's Christian station.

How to Find Your Station from the US

A few practical tips:

• Browse by city, not by frequency. Frequencies repeat everywhere in Mexico — there's an EXA FM in dozens of cities. If you want Torreón specifically, start from the Torreón listing rather than searching "95.5," which will return stations from many places.
• Use the genre pages to shortcut. If you know you want news in Spanish but don't care which city, the noticias page pulls talk stations from across the directory. If you specifically want that Laguna sound, regional mexicano is your filter.
• Bookmark two or three stations, not one. Live streams occasionally pause for maintenance or rights reasons. Having Coahuila Hoy, Imagen and W Radio saved means you always have a news fallback.
• Listen on your phone's speaker while cooking. It sounds obvious, but the whole point of radio from home is that it's ambient. Put La Voz on while you make dinner and it stops being "content" and starts being your kitchen in Torreón again.

Explore Beyond Torreón

One of the nice things about streaming is that regional borders open up. If you're missing northern Mexico generally, or want to hear how radio sounds an hour down the highway, these nearby directories are worth a browse:

• Monterrey, Nuevo León — 52 stations, and the biggest radio market in northern Mexico. Monterrey's news and rock scenes are legendary.
• Nuevo León — 41 stations across the state, including música norteña you won't hear anywhere else.
• Chihuahua — 54 stations, with a flavor all its own, including stations serving the border region.
• Sinaloa — 67 stations, banda country. If you love regional mexicano, Sinaloa's dial is a master class.
• Guadalajara, Jalisco — 59 stations, strong in rock en español and talk.
• Jalisco — 54 stations across the state.
• Ciudad de México — 350 stations, the deepest catalog in the country, for when you want national radio at its fullest.

That last one matters more than it might seem. Torreón's Imagen and W Radio carry national programming, so if a host or show you follow originates in the capital, you can often find it on a Ciudad de México station too — useful if one stream is down.

Why Local Radio Still Matters Here

There's something specific about hearing your city's name on the air. A Mexico City station can tell you about the country; a Torreón station tells you which avenue is flooded, what the Santos game means this season, and which local politician just did something worth mocking on air. That texture doesn't survive translation through national apps or playlists.

The stations on this page are the same ones playing in taxis on Avenida Juárez, in tortillerías in el centro, in your tía's kitchen. Press play on La Voz 94.7 or Coahuila Hoy at 7:00 AM Central on a weekday, and you're not catching up on Torreón — you're in Torreón, for an hour, with the radio on.