History
The story of Radio Exitosa 95.5 f.m
Radio Exitosa 95.5 FM is a news and talk station broadcasting in Lima, Peru. It is the flagship of a network owned by Corporación Universal—which also operates Radio Karibeña and Radio Zeta Rock & Pop—present in more than 60 cities.
The station began broadcasting in Chiclayo in 2004 as La Exitosa, with an eclectic music format including salsa, cumbia, merengue, vallenato, and techno, along with news inserts. After finding success, it expanded to other provinces. In 2008 it shifted to news content and adopted the name Exitosa Noticias. In 2010 it entered the Lima market on 96.1 MHz, acquired from Radio Miraflores, before switching frequencies with sister station La Kalle and moving to the more powerful 95.5 MHz facility.
Starting in 2011, the station adopted a hybrid format of news and Spanish ballads from the 1970s and 1980s, targeting an adult audience. Faced with a ratings decline, it gradually incorporated Andean music to broaden its reach in the country's interior. In 2013, Exitosa dropped music programming to become an all-news and talk station. In 2014 it expanded to television with the digital channel Exitosa TV, and in the following years music briefly returned in overnight hours, though the station went back to all-talk in 2017 and again in 2018. In October 2024, Radio Exitosa replaced Radio Satélite on 100.7 MHz from Callao.
In 2020, it reached an estimated weekly audience of 2.95 million listeners, according to CPI data. Its team includes journalists from diverse political backgrounds, among them Nicolás Lúcar. In 2023, the Reuters Institute for the Study of Journalism noted that Exitosa's editorial perspective shows tendencies toward left-wing populism.
Based on the Wikipedia article Radio Exitosa (licensed CC BY-SA 4.0). This text is shared under the same license.
About Radio Exitosa 95.5 f.m
Radio Exitosa 95.5 f.m broadcasts from Lima, Peru. Press play to listen live, free.
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