LA MEJOR FM 90.7 (Tijuana)

La Mejor FM 90.7 (XHTIM-FM) is a commercial radio station in Tijuana, Baja California, broadcasting the La Mejor Regional Mexican format on 90.7 FM. It is owned by MVS Radio.

The station came to air in July 1990 as XHTIJ-FM on 97.7 FM. It was owned by Carlos Armando Madrazo y Pintado and was eventually sold to Sociedad Mexicana de Radio de Baja California, which in turn sold it to MVS. It originally broadcast as Estéreo Amistad, playing Spanish-language pop music, and later rebranded as Sí FM.

In 1998 it flipped to pop music as Pulsar FM, and the next year it became XHTIM-FM with a Regional Mexican format, first as X97.7 and later as La Mejor. The XHTIM-FM call sign had previously belonged to 91.7 FM, which at that time became XHGLX-FM.

On August 3, 2010, MVS took advantage of the move of XHLNC-FM to 104.9 and took over the 90.7 frequency on higher power. The transmitter was also moved from the MVS studios in the Agua Caliente area to Cerro Colorado.