LA KEBUENA 98.5 (Acapulco)

La Ke Buena Acapulco 98.5 FM (XHMAR-FM/XEMAR-AM) is a combo radio station in Acapulco, Guerrero, owned by Grupo Radio Cañón and carrying the national La Ke Buena regional Mexican format from Radiópolis.

XEMAR received its first concession on February 25, 1959, as XEKU, owned by Radio Paraíso, S.A. Sometime in the 1970s or 1980s, XEKU became XEMAR, and in 1994 the station became an AM/FM combo.

The station adopted the romantic Inolvidable format until it was rebranded as Amor in 2002. In mid-2014, Amor moved to XHAGS-FM 103.1, and that station's Digital pop format became Radio Disney and moved to 98.5. On December 25, 2019, Disney and ACIR mutually ended their relationship, which had covered twelve Mexican cities; ten Radio Disney stations moved to ACIR's Match format, but XHMAR adopted a temporary "98.5 FM" brand. Amor returned from XHAGS-FM to XHMAR on August 4, 2020, after ACIR ceased airing its formats on stations owned by the Guilbot family in Acapulco and Villahermosa.

Amor ran on XHMAR until April 8, 2024, when Grupo ACIR dropped its formats from the cluster it ran in the market. Starting May 2, 2024, the three ACIR stations in Acapulco (XHMAR, XHBB and XHAGE) were leased to a new operator, Grupo Radio Cañón, and XHMAR/XEMAR took on the La Ke Buena format from Radiópolis, which had previously been in Acapulco on XHPA-FM 93.7, XHPO-FM 103.9 and XHNS-FM 96.9, all run by Grupo Radiorama.